13 lead types. One platform.

Paid Ads leads are businesses that have expressed a clear intent to run or improve paid advertising campaigns. These are prospects with budget allocated and a pressing need — not window shoppers. They include SMEs wanting to launch Google Ads for the first time, e-commerce brands looking to scale Meta campaigns, and established businesses dissatisfied with their current PPC agency.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

SEO leads are companies that have identified a need to improve their organic search visibility. This includes businesses launching new websites, established brands losing rankings to competitors, and SMEs that have never invested in SEO and are now recognising its value. These are considered purchases — prospects are typically ready to commit to a 6–12 month engagement rather than a one-off project.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Social Media leads are businesses that want to build or improve their presence on platforms including LinkedIn, Instagram, Facebook, TikTok, and X. Demand spans all business sizes — from local businesses wanting a consistent Instagram presence to B2B brands looking for LinkedIn content strategies and community management. Social media management is often an ongoing retainer, making these leads particularly valuable for agencies building recurring revenue.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Telemarketing leads are businesses that want someone else to make their outbound calls. Some have tried building an in-house SDR function and found the hiring and churn unsustainable; others have a capable sales team who are simply too busy closing to prospect. Demand is strongest among B2B firms with a defined target market and a proven offer — they know who they need to reach and want consistent conversations booked into the diary.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Web Design leads are businesses with an active need for a website project. This includes first-time website builds for new businesses, redesigns for companies whose existing sites are outdated or underperforming, and e-commerce builds for retailers moving online. Project budgets vary, but these leads represent genuine intent — they have identified website investment as a business priority rather than a nice-to-have.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

App Development leads are businesses with a defined software project in mind. This spans mobile apps for consumer-facing brands, internal tools replacing spreadsheets and manual processes, and custom platforms where off-the-shelf software has hit its limits. These are considered, budgeted projects — app builds are rarely impulsive, so prospects have usually thought carefully about scope before enquiring.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Graphic Design leads are businesses with an active creative requirement. This includes new companies needing a brand identity from scratch, established businesses whose visual identity has aged out of step with their positioning, and firms needing ongoing design output — pitch decks, brochures, packaging, and campaign assets. Rebrand projects in particular tend to arrive with a deadline attached, which makes for responsive prospects.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

IT Support leads are businesses that need someone reliable to keep their technology working. Typically they have outgrown informal arrangements — the director who handles IT alongside their real job, or a provider who has become slow to respond. Others are moving offices, growing headcount, or have had a security scare that made the risk concrete. IT support is almost always a monthly contract, so these leads carry unusually high lifetime value.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Telecoms leads are businesses looking at their phone and connectivity arrangements. The common triggers are a contract approaching renewal, a move to hybrid working that legacy phone systems handle badly, an office relocation, or simply broadband that is no longer fast enough. Many are actively comparing providers rather than idly browsing, so timing matters — these prospects are usually working to a renewal or move-in date.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Accountancy & Bookkeeping leads are businesses that need financial support — whether that is a first accountant for a newly incorporated company, a replacement for a firm that has become unresponsive, or bookkeeping and payroll help as the business grows past what the owner can manage themselves. Enquiries cluster around year end, incorporation, and tax deadlines, and prospects are usually looking to establish a long-term relationship rather than shop on price alone.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Recruitment & Staffing leads are businesses that need people and want help finding them. Some are hiring for a specialist role their internal team cannot fill; others are scaling quickly and lack the capacity to manage a hiring process alongside running the business; some need temporary or contract cover at short notice. Hiring urgency makes these leads unusually responsive — an unfilled role is a live problem the prospect is already thinking about daily.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Commercial Cleaning leads are businesses seeking a cleaning provider for their premises — offices, retail units, warehouses, surgeries, and similar. Enquiries are usually prompted by a move to new premises, dissatisfaction with standards under an existing contractor, or a contract coming up for renewal. Commercial cleaning is bought as a recurring service on a fixed schedule, so a converted lead represents steady, predictable monthly revenue.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee

Security leads are businesses looking to install or upgrade physical or electronic security — CCTV, access control, alarm monitoring, or manned guarding. Enquiries are frequently triggered by a break-in, an insurance requirement, a new lease, or expanding premises. Security is often bought alongside an ongoing monitoring contract, giving these leads recurring revenue potential similar to IT support.

• Business name, contact name, telephone, and email
• Website URL where available
• Referral context and lead source
• 7-day replacement guarantee